EVENT EDUCATION / TRS
TICKET REVENUE SYSTEM
Earn more without increasing event capacity
A practical program for working Event-industry professionals. TRS increases revenue from existing capacity through ticket architecture, pricing and demand management.
0112 academic hours
023 working sessions
0312–20 participants
AUDIENCE
For professionals responsible for event ticket economics
Sports events and shows
Event owners and producers
Commercial managers and Event marketers
Ticketing and revenue specialists
Leaders of paid-entry events
TOOLS
A working ticket monetization model
Ticket Revenue Audit
Demand & Willingness-to-Pay Map
Ticket Inventory Map
Price Architecture Model
Ticket Ladder
Premiumisation Map
Pricing Decision Map
Revenue Control Logic
Post-Event Pricing Review Model
PROGRAM
Three steps to stronger ticket economics
Find the money inside capacity
Audit categories, prices, sales velocity and demand
Build the price architecture
Ticket Ladder, premium and inventory
Manage revenue while sales are live
Sales velocity, remaining inventory, demand and pricing signals
FORMAT
12 academic hours · 3 working sessions
Format: three consecutive working sessions of 4 academic hours each. Recommended group size: 12–20 participants.
PACKAGES
Three working sessions, materials and calculation models, plus work on your own ticket model.
Everything in CORE plus expert review of your ticket model.
PROEvents360 Alumni Privilege — 15%
FAQ
FAQ
The program is most useful with a live event, sales history or defined future capacity.
Concerts, festivals, conferences, forums, sports, shows and other paid-entry events.
ADVISORY adds expert review of your ticket model.
12 academic hours: 3 × 4.
TRS
Capacity is fixed. The value of every seat is not.
Build a ticket model where categories, inventory, price and timing work together to increase event revenue.
DISCUSS PARTICIPATION