01
CUSTOMER EXPERIENCE & MARKETING
- “My Client Is a Rock Star”
- “The Doctor as a Brand”
- Customer experience and service
- The specifics of customer service in digital channels
SPEAKING
Topics at the intersection of business, marketing and transformation
Sergey speaks at conferences, corporate events, professional forums and universities on topics at the intersection of marketing, sales, customer experience, employer branding, digital transformation and the Event industry.
Topics and format are adapted to the audience, industry and objectives of each specific event.
01 / SPEAKING TOPICS
From customer experience to the power of events
02
EVENT MARKETING
- Event Marketing for HR
- Events as a marketing and business tool
- THE POWER OF EVENTS
- Event strategy and event architecture
EVENT MARKETING — Staying top of mind: why should the business sector invest in event marketing?THE POWER OF EVENTS — How brands turn emotion into trust, sales and reputation.
03
SALES & RECRUITING
- Sales in Recruitment
- Effective sales techniques in recruiting for building a successful talent attraction process
- How the recruiter’s role is changing in a competitive talent market
- Selling the company, the position and the career opportunity to a candidate
04
MARKETING & CAREER
- Why is marketing not your path?
- 10 reasons to avoid a career in marketing in the age of AI
- MARKETING WORKS, JUST NOT FOR YOU
- The modern marketing profession
- How technology and human behavior are changing marketing
05
DIGITAL TRANSFORMATION
- Digital products and customer experience
- How to connect business, marketing and technology
- What happens to service when customers move to digital channels
06
BUSINESS & MANAGEMENT
- Strategy
- Change and transformation
- Decision-making in complex projects
- Working across different functions and teams
02 / FORMATS
Different challenges, different formats
KEYNOTE / TALK
An original talk for a conference, forum or corporate event.
CORPORATE SESSION
The topic is adapted to a specific company, industry and business challenge.
PANEL DISCUSSION
Participation in expert discussions on marketing, business, digital transformation, HR and the events industry.
MODERATION
Moderation of panel discussions and professional conversations with executives, entrepreneurs and experts.
UNIVERSITY TALK
Open lectures and student sessions on marketing, business, careers and the events industry.
03 / EXPERIENCE
Stages, conferences and university audiences
Sergey has appeared as a guest speaker, panelist and moderator at professional conferences and forums.
His experience includes 50+ invited talks and professional events, including appearances outside Armenia.
University audiences are a distinct part of his speaking work. Sergey has held open lectures and student sessions at leading Armenian universities, including Yerevan State University, Russian-Armenian University and European University of Armenia.
SELECTED APPEARANCES
Future Career ConfYerevan Tech ForumMantashyants Global ForumHEAT — annual conference of reputation management leadersREINVENT by Renderforest
05 / THINKING
Ideas, observations and working models
Insights drawn from practice — across marketing, business, digital transformation, human behavior and the power of events.
Louis Vuitton SS27: What an Eight-Metre Wave Reveals About Event Architecture
On 23 June 2026, Louis Vuitton presented its Men’s Spring–Summer 2027 collection in Paris against a monumental artificial wave, roughly eight metres high and more than 37 metres wide. Social media saw the spectacle. For an Event professional, the more interesting question is what had to exist around that single image for a short fashion show to become a global event — and why part of that system still produced friction.
9 MIN READ
READ 
Why Armenian Banks Are Rebranding at Scale
Brand change has become a systemic force in Armenia’s banking market. Twenty reasons—from customer expectations and competition to digital transformation, mergers and the battle for space on the smartphone screen.
3 MIN READ
READ 
#MyOneAndAHalfBillion
In 2007, after three months of unsuccessful job hunting, I was close to leaving Yerevan. One unusual vacancy led me to a small, unknown company where I became Marketing Director just two months later.
4 MIN READ
READ