A professional event marketing and event management program that gives you a complete system for managing the entire event lifecycle—from strategy to measurable results.
The Event Education portfolio is built around specific professional challenges and different levels of development. Some programs provide a systematic foundation in Event management and Event marketing, while others focus on specific areas such as ticketing models, revenue growth, sponsorship products, commercial architecture and other specialized challenges. Each program works as a standalone professional product, while together they form an expandable Event Education system.
Event Marketing & Event Management — a comprehensive professional program based on the international EMBOK standard, connecting strategy, marketing, management, production, finance and event architecture into one integrated system.
A practical system for designing the ticketing product, pricing architecture, categories, dynamic pricing, sales channels and event revenue growth.
A practical system for building a sponsorship product: value proposition, levels and packages, pricing, integrations, commercial model and partner management.
For those considering Event as a profession and looking to build a systematic foundation, understand roles, processes and career paths.
For those already creating events and ready to move from operational experience toward more systematic project management.
For professionals working with audiences, communication and promotion who want to influence Event strategy and business outcomes more strongly.
For those responsible for ticket sales, revenue, sponsorship products, partnerships and the commercial model of an event.
For those using events for talent attraction, engagement and development, internal communications and employer brand.
For those making decisions about events as a tool for marketing, sales, brand, customer experience and business development.
Insights drawn from practice — across marketing, business, digital transformation, human behavior and the power of events.
On 23 June 2026, Louis Vuitton presented its Men’s Spring–Summer 2027 collection in Paris against a monumental artificial wave, roughly eight metres high and more than 37 metres wide. Social media saw the spectacle. For an Event professional, the more interesting question is what had to exist around that single image for a short fashion show to become a global event — and why part of that system still produced friction.
Brand change has become a systemic force in Armenia’s banking market. Twenty reasons—from customer expectations and competition to digital transformation, mergers and the battle for space on the smartphone screen.
In 2007, after three months of unsuccessful job hunting, I was close to leaving Yerevan. One unusual vacancy led me to a small, unknown company where I became Marketing Director just two months later.