DRC
LEARN MOREDigital Response Confidence
A practical program for teams working with customers across digital channels: understanding requests faster, responding with confidence, reducing communication errors and maintaining service quality.
CORPORATE PROGRAMS
Learning built into the work
Programs for teams and leaders who want to improve the quality of decisions, communication, sales and customer experience. The work is built around real business situations, so new approaches and tools become part of the team’s everyday practice immediately.
03 / CORPORATE PROGRAMS
Learning built around real business challenges
Programs for companies where training needs to improve not only knowledge, but also the quality of decisions, communication, sales and customer experience.
SFC
LEARN MORESales Framework Calibration
A program that does not replace existing sales techniques, but calibrates them to the real customer — their preparedness, confidence, buying stage and decision context.
05 / THINKING
Ideas, observations and working models
Insights drawn from practice — across marketing, business, digital transformation, human behavior and the power of events.
Louis Vuitton SS27: What an Eight-Metre Wave Reveals About Event Architecture
On 23 June 2026, Louis Vuitton presented its Men’s Spring–Summer 2027 collection in Paris against a monumental artificial wave, roughly eight metres high and more than 37 metres wide. Social media saw the spectacle. For an Event professional, the more interesting question is what had to exist around that single image for a short fashion show to become a global event — and why part of that system still produced friction.
9 MIN READ
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Why Armenian Banks Are Rebranding at Scale
Brand change has become a systemic force in Armenia’s banking market. Twenty reasons—from customer expectations and competition to digital transformation, mergers and the battle for space on the smartphone screen.
3 MIN READ
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#MyOneAndAHalfBillion
In 2007, after three months of unsuccessful job hunting, I was close to leaving Yerevan. One unusual vacancy led me to a small, unknown company where I became Marketing Director just two months later.
4 MIN READ
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